Cataract Awareness
Cataract patients don’t realize they have a choice about lens replacement options. This campaign sought to motivate patients to take control of their cataracts before cataracts take control of their lives.
Brand Voice: Freedom
Losing your eyesight means losing your freedom, and that’s scary. Having your cataracts replaced means not only improving your vision but also regaining your autonomy and getting back to living your life your way.
